Steps to List Your Business in Local Search
For some time now to be listed locally all you had to do for a business was have it listed in the yellow page phone book. In fact the phone book has been an important part of our history growing in size for several years. Now however, there are new ways to get in a local search. First you no longer need the actual yellow pages phone book delivered to your door each year, because that same book is online. In fact the phone book online is even better. Yellow pages online are called internet yellow pages or IYP’s. As long as you are listed in your hardcopy yellow pages you will be added to a few of the IYP’s since they use the regular phone book to create their database. Still, there are other ways to get yourself locally listed that we will look at here.
Google is one of the top online search engines who has been behind the updates for local search options. For Google you can login to the local business centre to deal with your local listing online. You will need to sign up with the business centre and create an account. Of course if you have other Google services you should not need to create a new account.
Once you have logged in you are able to give Google business information. If you do not have a local listing you will have to create one, but if one is already there just ensure all information is correct or change it so that it is. Basically all you are doing is entering information into a spreadsheet creating a data feed that Google can translate into the listing shown to internet users.
You will see country, company, street address, city, state, zip, phone, email, website, and description on the left hand side of the form. On the right hand side of the form is a Google map which will become narrowed as you enter information. You will see exactly what the internet user will see from the map and information you input. This is why you must make sure it is correct.
For the phone number, you are not to list an 800 number if you want to get the best rankings. You can list it somewhere on the site and even in the information, but you still want to have something local to show more evidence.
The good thing about local listings is that you do not need to employ an expensive search engine optimisation company to help you get listed unlike the rest of the natural listings within the major search engines.