TraceGains’ Richard Ross to Speak at Food Technology & Innovation Forum
The mission at TraceGains (www.TraceGains.com) is to protect the brand of food and beverage clients by eliminating problems before product is shipped to the customer. If a problem does occur this unique solution can minimize the brand damage by using patented recall trace-back and track-forward technologies. A recall alert can be initiated within minutes, reducing potentially bad news to one news cycle, and saving customers millions of dollars in long-term brand rehabilitation costs. The Recall Detective analyzes critical risk factors, going beyond material movement tracking; the Recall Minimizer provides instant multiple scenarios for reduced brand damage.
TraceGains will showcase these critical technology solutions at the Food Technology & Innovation Forum, a very high-level executive event. The Food Technology & Innovation Forum 2009 brings together leading R&D, Innovation and New Product Development (NPD) professionals to discuss, innovate and shape the future of the food industry.
Richard Ross, Director of Industry Relations for TraceGains, Inc. is giving an Interactive Workshop on day one of the conference, Tuesday, May 12th, from 2:25 -2:55pm. Ross will focus on “Protecting your company from the next peanut butter crisis: The power of e-affidavits.” According to TraceGains:
Recalls are reactive, costly, and do not offer sufficient protection in an increasingly complex global food chain Contracts, audits, and testing, while useful and necessary, are insufficiently proactive, and do not provide enough protection The e-Affidavits is a game-changer. Continuous compliance, risk monitoring, and exception-based alerts eliminate problems before you ship them to your customers This powerful new solution also provides the framework to increase you market share and profitability
According to Ross, “A new imperative has appeared. Consumer trust of food safety is shaken. Food businesses are realizing that traceability and supply-chain monitoring exposes an opportunity for additional profit. Although the consumer has always had the power to influence the food industry, that influence is being heard loud and clear – safe, flavorful and affordable food – and the food businesses are listening intently.”
By correlating and analyzing previously disparate data sets in the value chain, only TraceGains makes it possible to connect upstream inputs, suppliers, and raw materials to downstream outcomes such product quality or customer satisfaction. Firms can coach or replace poorly performing suppliers and counteract profit-draining events within the enterprise, as well perpetuate positive practices internally and throughout the supply chain, to achieve complete profit optimization. At TraceGains this is achieved through the Profit Optimizer.
According to Gary Nowacki, CEO of TraceGains, “Stuff happens. No matter how well HACCP, GMP, GAP or other systems work. Our solution continuously monitors all critical supply chain risk points, both within and outside the four walls of an enterprise. The system alerts busy managers to high-risk potential problems on an exception basis, so they can take action on the most critical and preventable problems before they are received for processing or shipped to customers.”
TraceGains Inc.
www.tracegains.com
Marc Simony, Director of Marketing
traceability@tracegains.com
(303)682-9898